Ten seconds. That’s how long your reader takes to decide whether or not to read your post, article or collateral. With time ticking away and distractions banging around her brain, she quickly scans your page. Is it worth the next few seconds of her time? Breaking news: ... [Read More] [3 Comments. Please leave another.]
Archives for June 2010
7 Interview Tips That Help You Get the Killer Quotes and Color Your Story Needs
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“You need to interview key players for this story.” Few words strike more terror in the heart of an introverted, reclusive writer than an editor’s casual mention of interviews. “Why interview? Why me?” Interviews are crucial for feature articles and news coverage. They’re ... [Read More] [2 Comments. Please leave another.]
Discover 7 Ways Evernote Helps You Remember Everything
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Your brain is sloppy. It doesn’t think in lists and columns. It doesn’t arrange memories taxonomically by date, time or place. Humming along 24/7, your mind captures emotional and sensorial memories, thoughts, concepts, responsibilities and tasks. It stores all this data ... [Read More] [4 Comments. Please leave another.]
Nervous About Jumping Into Social Media Marketing?
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You stand on the platform sweating in the sun. The edge of the high dive feels like wet sandpaper under your tightly gripped toes. Waves of chlorine-scented air and children’s shouts waft from the shimmering aqua below. A voice rises above the rest. “Just do it,” ... [Read More] [18 Comments. Please leave another.]