How’s your small business hanging these days? Is the sluggish economy killing off your competitors and helping you prosper? Or are you holding on by the skin of your teeth? Whether successful, struggling—or somewhere in between—entrepreneurs of every stripe can take a ... [Read More] [12 Comments. Please leave another.]
Archives for May 2010
Once Upon a Time Small Business Didn’t Need Social Media
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Is social media a fad? Or the biggest shift since the industrial revolution? Social Media Revolution, Erik Qualman's updated video, below, makes no bones about it: The digitally social future is now. No surprise if you work or play in social media. Likely the video’s stats ... [Read More] [3 Comments. Please leave another.]
Discover 10 Ways to Mine Copywriting Gold From Twitter
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Want to brainstorm copywriting concepts more creatively? Write stronger copy? Instantly solve technical problems that derail your copywriting workflow? Start using Twitter as a copywriting tool. Now wait a minute, you say. Twitter is a time suck. A distraction. Dive into ... [Read More] [4 Comments. Please leave another.]
How to Put the Care Back in Your Healthcare Content
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Do you write healthcare content for “them”—demographic clusters defined by age, geography and medical condition? Or do you write for “you”—people you know and care about? Your answer has a huge impact on your healthcare copy’s power. In today’s cluttered, over-messaged ... [Read More] [2 Comments. Please leave another.]