Marlon Brando can teach you a lot about healthcare copywriting. Don’t believe me? Watch his performance in On the Waterfront: Suffering and redemption. Love and loss. Self-pity and personal triumph. All the stuff you need to write great healthcare copy. You don’t ... [Read More] [4 Comments. Please leave another.]
Archives for April 2010
Copywriting Jargon Got You Confused? Here’s help.
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"Features, features, features,” the copy manager intoned. “I want you to pack the copy blocks with features.” I dabbed my upper lip as delicately as possible hoping he didn’t notice the sweat. What in God’s name was he talking about? Twenty years ago I was a green freelance ... [Read More] [7 Comments. Please leave another.]
Copywriters: Turn Out Fast First Draft Copy With These 8 Easy Steps
Last week's copywriting post described the advantages of writing rough-and-ready first drafts. But advice is easy to give—and often hard to follow. In a comment to my post, copywriter Cindy Bidar allowed she found speedy, imperfect first drafts "nearly impossible" to ... [Read More] [Leave a comment]