I know, I know: You’re a perfectionist. You research compulsively. You mind map. You outline. And you spend countless hours writing, rewriting and editing clean first drafts of your work. It’s got to stop. At least the perfect first drafts. As a copywriter who juggles ... [Read More] [12 Comments. Please leave another.]
Archives for March 2010
Black Hole Copywriting: The Truth About Why Your Deliverable Disappears
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If you’re a seasoned freelance copywriter, you’ve probably experienced this scenario at least once: You work hard on a copy project. You submit perfect, polished work. And then you never hear about the project again—your deliverable disappears into a black hole. Weeks or ... [Read More] [5 Comments. Please leave another.]
“Linchpin” by Seth Godin-Review by MarketCopywriterBlog.com
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Are You Indispensable? I’ve always liked Seth Godin’s books. Permission Marketing makes perfect sense. Purple Cow? Absolutely. The Dip? Yep. Important issues there. But truth be told, I often felt like I was overhearing Very Important Insights aimed at someone ... [Read More] [7 Comments. Please leave another.]
Copywriters’ Guide to Hail Mary Marketers
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Ever write copy for a Hail Mary Marketer? He’s the time-pressed client who needs to score big with his marketing content—but he can’t tell you what he wants. He thinks he knows—he asks for website content or collateral or direct mail. But the truth? He doesn’t have the ... [Read More] [6 Comments. Please leave another.]
Copywriters’ Ultimate Game-Changing Productivity Guide: Optimize Your Life in Just 18 Hours a Day
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Freelance copywriters, we live in a Golden Age. Never before in history has the freelance solopreneur been so blessed with opportunity. Every day our email inboxes and Tweetdeck columns flood with a wealth of career-changing, life-enhancing posts, tweets and links. With ... [Read More] [8 Comments. Please leave another.]