Today's post was written to support Changemakers' Health Mothers Strong World maternal health competition. It was also published on the Maternal Task Force blog. Standing under the dusty flap of the clinic tent, Abeba blinked hard, willing her tears to hold. She focused her ... [Read More] [Leave a comment]
Archives for February 2010
3 Reasons Why You—and Your Copywriter—Should NOT Do Your Own Keyword Research
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Search Engine Optimized copywriting and keyword research are once more in the news. Just when you thought the blogosphere had stopped buzzing about these SEO stalwarts, they’re front and center again. And not just on geeky SEO sites. Loads of PR, digital marketing and ... [Read More] [2 Comments. Please leave another.]
Copywriter’s Confession: I Get Cold Feet When I Write Hot Copy
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Copywriter's Dirty Little Secret: Sometimes I panic about work. Maybe angst sets in when I’m working on a mongo copy project—and I feel buried alive in words and information. Or when I’m tackling a spanking new medium or complex industry. Or when a server glitch floods ... [Read More] [2 Comments. Please leave another.]