Congratulations. Your client loves your copy. He’s so impressed with your work—and work ethic—he asks you to take on a huge assignment: Content for a full website, ghostwriting for a book, multi-part collateral or cross-media campaign content. The project will take weeks or ... [Read More] [12 Comments. Please leave another.]
Archives for January 2010
Are Copywriters an Endangered Species?
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If you’re a seasoned freelance copywriter, you’ve watched our industry change dramatically over the last few years. Gale-force winds—technological, economic, cultural—collide in a perfect storm shifting professional terrain. With whole industries imploding and job categories ... [Read More] [11 Comments. Please leave another.]
Hire an Expensive Copywriter—and Start Saving Money
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Sweat beaded Anish's forehead though it was January and his office thermostat was set at 64 degrees—another cost-cutting measure from HQ. The heat emanated from an email. He reread the memo again trying to focus on numbers that didn’t add up: Double the company’s marketing ... [Read More] [6 Comments. Please leave another.]
Discover the Writing Secret that Instantly Improves Your Copy
Want to improve your writing in a flash? Like to help your copy quickly capture readers’ attention, engage them in narrative and move them through your sales funnel? Ban the verb “to be” from your work. Yep, this single editing secret transforms your writing into more ... [Read More] [Leave a comment]