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Archives for 2010

12 Great Holiday Gifts For Copywriters

By Lorraine ThompsonPrint this post6 Comments.Leave another...

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Holiday gift

Feeling a little pressed this holiday season? December can be a stressful month for freelance writers who face end-of-year deadlines—along with the usual seasonal to-do lists and holiday preparations. Like to steer clear of holiday gift-giving panic? I can relate. I’m ... [Read More] [6 Comments. Please leave another.]

Filed Under: Copywriting Tagged With: 12 Days of Christmas Gifts for Copywriters, 12 Great Holiday Gifts For Copywriters, Best holiday gifts for writers, Gifts for writers

How Deadline-Driven, Hack Copywriting Supports Your Creative Process

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Twenty years ago when I was a young playwright, I thought copywriters were soulless hacks. I remember smirking when I heard advertising writers called themselves “creatives.” How could their jingles, taglines and “copy”—i.e., “words”—compare to the soaring works of Tennessee ... [Read More] [6 Comments. Please leave another.]

Filed Under: Copywriting Tagged With: copywriting tips from New York copywriter Lorraine Thompson, How Deadline-Driven Hack Copywriting Supports Your Creative Process

What Marketers Can Learn from Brain Surgeons

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"Imagine you're a famous neurosurgeon," said Dr. X. Now that was a stretch. But I nodded my head: I was interviewing the young New York City skull base surgeon—here called Dr. X. to protect his privacy—for a copy project. "You're a renown specialist," he continued, "and ... [Read More] [5 Comments. Please leave another.]

Filed Under: Copywriting Tagged With: Digital marketing tips, Five things marketers can learn from brain surgeons, What Marketers Can Learn from Brain Surgeons

MarketCopywriter On Thanksgiving: A New York Copywriter’s Collection of Thanksgiving Photos and Quotes

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Here in the United States, Thanksgiving is a day to share a traditional harvest meal with family and friends—and to gratefully recall life’s bounties. I put together a few Thanksgiving reflections in the slide show, below. Wishing you and yours a very happy ... [Read More] [1 Comment. Please leave another.]

Filed Under: Copywriting Tagged With: Gratitude, MarketCopywriter On Thanksgiving: A New York Copywriter’s Collection of Thanksgiving Photos and Quotes, Thanksgiving, Thanksgiving photos, Thanksgiving quotes

Copywriter’s Walk on The Dark Side: Where do You Draw the Line on Ethics?

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Pesticide companies. Industrial meat processors. A major US political party. What do they have in common? They’re all clients I refuse to work for. As a copywriter, I’m vain enough to believe my words have power—to persuade, sell and move people to action. And I don’t want to ... [Read More] [14 Comments. Please leave another.]

Filed Under: Copywriting Tagged With: Copywriter’s Walk on The Dark Side: Where do You Draw the Line on Ethics?, Copywriters' ethical dilemmas, Copywriting and ethics

Want to Write Passionate Copy? Fall in Love With Your Product.

By Lorraine ThompsonPrint this post6 Comments.Leave another...

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Good news: You have a new client—and she needs tons of content. Bad news: She sells auto parts. Or prostate cancer services. Or neo-abstract expressionist paintings. Not that these products are bad. Far from it. But you know nothing—zero, zilch, nada—about them. How are you ... [Read More] [6 Comments. Please leave another.]

Filed Under: Copywriting Tagged With: 4 tips for writing great marketing copy, Copywriting tips, Want to write passionate copy? Fall in love with your product

Copywriters and Creatives: Stop Asking for an @ss Kicking.

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Have you noticed? There’s something strange—and frankly, a little kinky—going on in the blogosphere these days. Everyone wants to kick your @ss. And they act as if it’s a good thing. Like you should be happy about it. Everywhere you turn, every tweet you scan, every link ... [Read More] [2 Comments. Please leave another.]

Filed Under: Copywriting Tagged With: Anti-bootcamp approach to creativity, Copywriters and Creatives: Stop Asking for an @ss Kicking, Why @ass kicking doesn't work

How to Get Slam-Dunk Content From Your Copywriter Every Time.

By Lorraine ThompsonPrint this post4 Comments.Leave another...

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As a business owner you know great content is key to winning your marketing game. You need strong copy that engages, builds relationships and sells. That’s why you hired a copywriter. And not just a run-of-the-content-mill “provider.” Hopefully, you took time to find the ... [Read More] [4 Comments. Please leave another.]

Filed Under: Copywriting Tagged With: Copywriting tips, How to Get Slam-Dunk Content From Your Copywriter Every Time, How to work with copywriters

Is your USP a Marketing Must—or a Mad Men Momento?

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The USP. That old chestnut. It sticks—like a thorn in your side. You’ve had it drilled into you: A Unique Selling Proposition (USP) is essential. You can’t write copy—or create any other marketing materials—without it. You need a USP to prove your product is different and ... [Read More] [12 Comments. Please leave another.]

Filed Under: Twitter Tagged With: Creating a credible USP, How to craft a credible UPS in the digital age, Is the USP obsolete?, Is your USP a Marketing Must—or a Mad Men Memento?

Copywriting First Aid: How to Revive Near-Death Content

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What if I told you there was a simple way to instantly improve your copy? Any copy. That you could grab a set of copy triage tools and immediately transform limp text into more vital and persuasive marketing content? What's more, these tools work in just about any format: Blog ... [Read More] [9 Comments. Please leave another.]

Filed Under: Copywriting Tagged With: 7 ways to improve your marketing copy, Copywriting First Aid: How to Revive Near-Death Content, Quick copywriting tips

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