"A poor excuse for picking a man’s pocket,” Scrooge shouts at his clerk, Bob Cratchit, in Dickens’ A Christmas Carol. Was Cratchit stealing from Scrooge? Blackmailing him? Asking for a sky-high pay raise? No. The put-upon clerk wanted a one-day paid holiday. It was ... [Read More] [2 Comments. Please leave another.]
Archives for 2009
10 Best Holiday Gifts for Writers
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Stumped for a holiday present for that hard-to-shop-for copywriter, blogger or editor in your life? Feeling a little frayed with the clock ticking as you hustle to tie-up 2009’s loose ends? Relax. I’ve given it some thought—and come up with 10 useful presents that will please ... [Read More] [12 Comments. Please leave another.]
What Plato Can Teach You About Marketing with Print Collateral
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This is the last of MarketCopywriter's three-post series on copywriting and marketing with print collateral. Read the first post and second post. A scholar feared emerging technology would destroy memory. He thought it would wipe out the culture’s rich oral tradition. It would ... [Read More] [6 Comments. Please leave another.]
10 Ways Dead-Tree Print Brochures Improve Your Digital-Age Marketing
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This is the second of a three-post MarketCopywriter series on copywriting and marketing with print collateral. Read the first post here. "Print marketing is dead.” “No one wants brochures anymore.” “Print collateral will disappear in ten years.” Yada, yada, yada. The ... [Read More] [5 Comments. Please leave another.]
The Gloria Gaynor Guide to Print Collateral Marketing
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This is the first of a three-post MarketCopywriter series on copywriting and marketing with print collateral. For years digital doomsayers have declared that print advertising is as washed-up as a morning-after disco diva. By association, advertising’s less glamorous ... [Read More] [11 Comments. Please leave another.]
Copywriting: What’s Love Got to Do With It?
How to write red hot copy—even when you’re not in the mood
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Ever feel lukewarm about a copy project? Maybe it’s a blind date product you know absolutely nothing about. Or conversely, copy for a client you've been married to for years—the kind of content that lets you go through the motions. How do you write strong, action-driving copy ... [Read More] [6 Comments. Please leave another.]
Confessions of a Luddite Copywriter
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Seth Godin is a very nice man. Sure, he’s a bestselling author, the quintessential New Marketer and an Agent of Change. But he’s also a mensch. I know because a few years ago he agreed to meet me—even after I told the Prophet of Permission Marketing that I was a ... [Read More] [4 Comments. Please leave another.]
MarketCopywriter’s Favorite Tweets and Links
MarketCopywriter's favorite tweets and links this week: 30 Days to Better Business Writing by Matthew Stibbe. This beautifully written and produced 90-page ebook provides terrific at-a-glance business writing advice. Doubles as a nifty 30-day course or handy reference. FREE. ... [Read More] [1 Comment. Please leave another.]
The Aretha Franklin Guide to Copywriting
How to treat your craft with R-E-S-P-E-C-T A favorite New Yorker cartoon shows two social climbers in a bar: A junior adman is trying to impress a Manolo-heeled society girl: “Copywriting is too writing,” he says. The cartoon makes me laugh. But the thing is, I believe it. ... [Read More] [1 Comment. Please leave another.]