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Why Content Marketing’s History Matters: An Interview with Robert Rose
Curious copywriters, marketers and SEOs can find millions of “expert opinions” on content marketing surfaced by Google or AI. Credible, firsthand insights into the industry are harder to find. So when I had the chance to sit down for a chat with Robert Rose, I jumped at the opportunity. As Content Marketing Institute’s Chief Strategy Advisor and founder of the Content ... [Read More] [2 Comments. Please leave another.]
The Naked Truth About Inclusivity in Content…
The color nude is racist. If you write for the fashion industry or read fashion blogs or page through fashion magazines, you know ... [Read More] [3 Comments. Please leave another.]
The Vladimir Nabokov Guide to Content Marketing…
Life is short. And Vladimir Nabokov’s translation of Evgeni Onegin is long. Published in four volumes, the dense work includes a ... [Read More] [3 Comments. Please leave another.]
Top Read for 2018: “The Transformational…
Tara-Nicholle Nelson wants to save you from your soul-less marketing. The intervention starts with you rethinking what you ... [Read More] [1 Comment. Please leave another.]
Discover the Back Story on “Pulizzi…
Yesterday, Marketcopywriter reported on "Pulizzi Orange," the hot color trend sweeping #CMWorld. Today we’ll get the back story on ... [Read More] [2 Comments. Please leave another.]
Orange is the New Hack "Pulizzi Orange” Color…
Red may reign this fall on Paris runways. But in the power corridors of content marketing—Cleveland, Ohio—orange rules. The hot new color trend’s impact was ... [Read More] [2 Comments. Please leave another.]
Writers’ Holiday Gift Guide: 10 Perfect…
Looking for a great gift for your favorite copywriter, content marketer, editor or journalist? Check out the following list of presents. Affordable, portable and ... [Read More] [Leave a comment]
5 Ways Maslow’s Pyramid Adds Explosive Power…
You know the drill. Identify your customer’s needs. Find your user's pain points. Uncover your audience’s core desires. These imperatives form the foundation of ... [Read More] [2 Comments. Please leave another.]
Marketcopywriter 4th of July Playlist…
Hope you're enjoying the long 4th of July weekend with its parades, picnics, fireworks and dolce far niente downtime with friends and family. While trawling ... [Read More] [1 Comment. Please leave another.]