Once Upon a Time Small Business Didn’t Need Social Media

Is social media a fad? Or the biggest shift since the industrial revolution?

Social Media Revolution, Erik Qualman’s updated video, below, makes no bones about it: The digitally social future is now.

No surprise if you work or play in social media. Likely the video’s stats and Fatboy Slim soundtrack will make you feel all warm, tingly and I-told-you-so smug.

But what if you’re not active in social media? What if you’re among the 63% of small businesses who find social media “not helpful at all” according to a recent Citibank For Small Business survey?

Or if you’re one of the 24% of women-owned businesses who don’t use any form of social media outreach?

All I can say is—well, I won’t say anything until you watch the video…

Chew on the social media numbers.

A reprise of a few Social Media Revolution facts and figures:

• 400 million people use Facebook
• Facebook gets more weekly traffic than Google
• 25% of search results for the world’s 20 top brands link to user-generated content
• 78% of consumers trust peer-recommendations
• 14% of consumers trust advertising

What does social media mean to your small business?

Think for a minute what these numbers mean to your business if your customers…

Rave online about their terrific experience with your company or brand.
Rant online about their horrible experience with your company or brand.

Are you listening?

What’s the ROI for social media? Your business will still exist in 5 years.

The painful truth: If you’re too busy for social media, you’re too busy.

Need help figuring out social media content strategy? Looking for quality content for your blog, video scripts and social media sites? Contact me.