The Brochure Bible… Helps you identify your brochure’s place in your sales cycle. Gives you practical tips on brochure design, copy structure and formatting. Provides persuasion pointers that help you get inside your customer’s head and heart. Delineates how-tos that make ... [Read More] [2 Comments. Please leave another.]
Search Results for: brochure bible
Download The Brochure Bible—Free!
Thanks for your interest in The Brochure Bible, the 44-page guide that helps you create killer collateral brochures for your business or non-profit organization. With The Brochure Bible you'll discover how to.... Avoid the 7 Deadly Sins of Collateral Marketing Find the ... [Read More] [Leave a comment]
10 Tips for Writing Blah Brochures Guaranteed to Land in the Trash
Leave a comment.Think you need a collateral brochure for your business? Think again. Truth is, good collateral is a mixed blessing. A thoughtful, well-produced brochure enhances company image, supports your sales cycle, generates leads, drives traffic and boosts referrals. That means better ... [Read More] [8 Comments. Please leave another.]
10 Ways Dead-Tree Print Brochures Improve Your Digital-Age Marketing
Leave a comment.This is the second of a three-post MarketCopywriter series on copywriting and marketing with print collateral. Read the first post here. "Print marketing is dead.” “No one wants brochures anymore.” “Print collateral will disappear in ten years.” Yada, yada, yada. The ... [Read More] [5 Comments. Please leave another.]
Copywriting ABCs: Why Every Piece of Content You Create Must Always Be Converting.
Leave a comment."So what’s your conversion goal for the copy?” I asked. I nestled the phone between my ear and shoulder as I settled in for a chat with the marketing manager. At least we had been chatting. Now I heard dead silence on the end of the line. I doodled on my notepad. A ... [Read More] [11 Comments. Please leave another.]
Is your USP a Marketing Must—or a Mad Men Momento?
Leave a comment.The USP. That old chestnut. It sticks—like a thorn in your side. You’ve had it drilled into you: A Unique Selling Proposition (USP) is essential. You can’t write copy—or create any other marketing materials—without it. You need a USP to prove your product is different and ... [Read More] [12 Comments. Please leave another.]
What Plato Can Teach You About Marketing with Print Collateral
Leave a comment.This is the last of MarketCopywriter's three-post series on copywriting and marketing with print collateral. Read the first post and second post. A scholar feared emerging technology would destroy memory. He thought it would wipe out the culture’s rich oral tradition. It would ... [Read More] [6 Comments. Please leave another.]