How to treat your craft with R-E-S-P-E-C-T A favorite New Yorker cartoon shows two social climbers in a bar: A junior adman is trying to impress a Manolo-heeled society girl: “Copywriting is too writing,” he says. The cartoon makes me laugh. But the thing is, I believe it. ... [Read More] [1 Comment. Please leave another.]
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How Deadline-Driven, Hack Copywriting Supports Your Creative Process
Leave a comment.Twenty years ago when I was a young playwright, I thought copywriters were soulless hacks. I remember smirking when I heard advertising writers called themselves “creatives.” How could their jingles, taglines and “copy”—i.e., “words”—compare to the soaring works of Tennessee ... [Read More] [6 Comments. Please leave another.]
Copywriters: Should You Write Copy For Free? 5 Cases For Working Without Pay.
Leave a comment.The idea that writers should work for free rubs me the wrong way. Even when I was a starving playwright working in regional and off-off Broadway theater, I got a stipend. Later when I started writing commercially, I approached copywriting as craft. It never occurred to me ... [Read More] [7 Comments. Please leave another.]