MarketCopywriter Blog

Discover 10 Ways to Mine Copywriting Gold From Twitter

by Lorraine Thompson

Want to brainstorm copywriting concepts more creatively? Write stronger copy? Instantly solve technical problems that derail your copywriting workflow?
Start using Twitter as a copywriting tool.
Now wait a minute, you say. Twitter is a time suck. A distraction. Dive into the tweet stream and you’ll never come up for air, let alone client projects—right?
Well, no.
Yes, [...]

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How to Make Cool Infographics That Enhance Your Copy

by Lorraine Thompson

Zzzzzzzz.
That’s the sound of your reader’s snores as she faces a wall of text that includes lists, numbers, percentages, statistics or other dry information.
What a shame.
Because you need your reader to absorb those numbers and factoids. You want her to understand their relevance. You’d like her to process those statistics so she can…

Compare and [...]

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How to Put the Care Back in Your Healthcare Copywriting

by Lorraine Thompson

Do you write healthcare content for “them”—demographic clusters defined by age, geography and medical condition?
Or do you write for “you”—people you know and care about?
Your answer has a huge impact on your healthcare copy’s power.
In today’s cluttered, over-messaged marketplace you’re better off delivering no content than generic content. Irrelevant, organization-centric copy sends a negative message.
It [...]

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The Marlon Brando Guide to Healthcare Copywriting

by Lorraine Thompson

Marlon Brando can teach you a lot about healthcare copywriting.
Don’t believe me?
Watch his performance in On the Waterfront: Suffering and redemption. Love and loss. Self-pity and personal triumph.
All the stuff you need to write great healthcare copy.
You don’t watch great performances—you live them.
As Terry Malloy, Brando plays a failed prizefighter and dead-end dockworker. [...]

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Google Search Stories Video: The Lazy Copywriter’s Way to Make Cool Videos

by Lorraine Thompson

Thinking of using video on your blog? These days you don’t have to be a Pixar artist or indie auteur to add cinematic storytelling to your site.
I recently used simple text-to-animation software to create a cartoon starring my animated alter-ego, New York Marketing Copywriter Woman.
And now a new application, Google Search Stories Video, makes [...]

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Copywriting Jargon Got You Confused? Here’s help.

by Lorraine Thompson

“Features, features, features,” the copy manager intoned. “I want you to pack the copy blocks with features.”
I dabbed my upper lip as delicately as possible hoping he didn’t notice the sweat. What in God’s name was he talking about?
Twenty years ago I was a green freelance copywriter meeting my first big brand client. And I [...]

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Copywriters: Turn Out Fast First Draft Copy With These 8 Easy Steps

by Lorraine Thompson

Last week’s copywriting post described the advantages of writing rough-and-ready first drafts.
But advice is easy to give—and often hard to follow. In a comment to my post, copywriter Cindy Bidar allowed she found speedy, imperfect first drafts “nearly impossible” to write.
Letting go of perfectionism is tough. That’s why today’s post shares nuts-and-bolts tips: 8 [...]

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Copywriters: Are You Still Wasting Time Writing Perfect First Drafts?

by Lorraine Thompson

I know, I know: You’re a perfectionist. You research compulsively. You mind map. You outline. And you spend countless hours writing, rewriting and editing clean first drafts of your work.
It’s got to stop. At least the perfect first drafts.
As a copywriter who juggles multiple projects—and likely blogs, self-markets, pursues creative work and, you know, has [...]

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Black Hole Copywriting: The Truth About Why Your Deliverable Disappears

by Lorraine Thompson

If you’re a seasoned freelance copywriter, you’ve probably experienced this scenario at least once: You work hard on a copy project. You submit perfect, polished work. And then you never hear about the project again—your deliverable disappears into a black hole.
Weeks or months later, you learn your client didn’t use your copy.
Wham! Nothing knocks [...]

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“Linchpin” by Seth Godin-Review by MarketCopywriterBlog.com

by Lorraine Thompson

Are You Indispensable?
I’ve always liked Seth Godin’s books. Permission Marketing makes perfect sense. Purple Cow? Absolutely. The Dip? Yep. Important issues there.
But truth be told, I often felt like I was overhearing Very Important Insights aimed at someone else.
Sethian wisdom is undeniable, but it didn’t hit home for me. It didn’t seem to apply directly [...]

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