MarketCopywriter Blog

MarketCopywriter Blog’s Huge Holiday Playlist

by Lorraine Thompson

Hello! Seems you’re new here. Welcome! I hope you’ll find my site useful. Like to stay on top of the latest marketing and copywriting information from MarketCopywriter? Get updates now. Very likely you have favorite carols or holiday music that holds special meaning for you. Me too. But unfortunately, much of my favorite music is [...]

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Copywriters Gift Guide: 10 Great Holiday Presents for Writers

by Lorraine Thompson

Feeling a little panicked about last-minute holiday shopping? If your list includes a copywriter—or journalist, content marketer or creative writer—you can relax a little. The Copywriters Gift Guide below includes thoughtful presents—many available online—sure to please your writer friend and send her happily into the New Year. Copywriters Gift Guide: 10 great gifts for writers [...]

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How to Use Metaphors to Mine Content Marketing Gold

by Lorraine Thompson

A hot guy. A viral video. A resurrected brand. Aside from describing last year’s Old Spice campaign, what do these phrases have in common? They all use metaphorical language to convey an idea. The Greek word metaphorá means “to transfer” or “carry.” “Metaphor,” wrote Aristotle, “consists in giving the thing a name that belongs to [...]

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10 Tips for Writing Blah Brochures Guaranteed to Land in the Trash

by Lorraine Thompson

Think you need a collateral brochure for your business? Think again. Truth is, good collateral is a mixed blessing. A thoughtful, well-produced brochure enhances company image, supports your sales cycle, generates leads, drives traffic and boosts referrals. That means better business. But is that always a good thing? Consider it for a minute: Booming business [...]

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A Pictorial Happy Thanksgiving From MarketCopywriter Blog

by Lorraine Thompson

Instead of telling you what we’re grateful for at Thanksgiving, here’s showing you. We give thanks for… Family… Home… Food… Friends… Dogs… Work… School… The creation… The Creator… And you? What’s on your “gratitude list” this year? Wishing you a Happy Thanksgiving! Share this:

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5 Good Reasons For Writers to Use Instagram

by Lorraine Thompson

As a writer, you spend a good part of your day sitting—or better, standing—in front of a desk. Behind closed doors. Alone. Maybe you break the isolation with a walk. Or a trip to the gym. Or visit to the virtual water cooler of social media. But Twitter and Facebook are notorious time sucks. And [...]

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Copywriters: Your Work is Killing You

by Lorraine Thompson

Attention copywriters: your career is deadly. No, it’s not the Recession. It’s not brutal deadlines. It’s not difficult clients, writer’s block or social isolation. It’s sitting. Study after study confirm that sitting is bad—very bad—for your health. In addition to putting you at risk for a range of diseases and conditions, sitting for long periods [...]

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Halloween Treat: Interview with Ghostwriter Lynn Lauber

by Lorraine Thompson

People are so talented these days. A gifted cardiologist not only pioneers life-saving medical interventions, she also writes a memoir. A couple raises autistic triplets and finds time to pen an inspirational book. The son of a world-famous scientist travels the world, runs a non-profit organization and—in his spare time—writes a book that tells his [...]

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In Praise of Slow Copywriting

by Lorraine Thompson

Today life moves at warp speed. Work, family time, community responsibilities—even weekends and vacations—overlap and blur. To keep up, you rush ahead. To take a breather, you work harder. You push yourself to learn, think and move faster. Unless you decide not to. Want fulfillment fast? Slow down. The Slow Movement began as a reaction [...]

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