In Praise of Slow Copywriting

by Lorraine Thompson
Thumbnail image for In Praise of Slow Copywriting

Today life moves at warp speed. Work, family time, community responsibilities—even weekends and vacations—overlap and blur. To keep up, you rush ahead. To take a breather, you work harder. You push yourself to learn, think and move faster. Unless you decide not to. Want fulfillment fast? Slow down. The Slow Movement began as a reaction [...]

Read the full post →

The Truth About Social Media: “Something is Going Amiss.”

by Lorraine Thompson
Thumbnail image for The Truth About Social Media: “Something is Going Amiss.”

Hear that sound? It’s the whir of microcircuits in your PC. Okay, I’m pulling our leg. Microcircuits are silent. Like the digital revolution. Think about it. Think of everything that’s silently slipping away over the last two decades: Landline phones, wristwatches, road maps. Handwritten letters, glossy magazines, books. Phone operators, toll takers, bank tellers. Our [...]

Read the full post →

The Adventures of MarketCopywriter Woman: Our Copywriting Hero Wrestles with Price Gouging

by Lorraine Thompson
Thumbnail image for The Adventures of MarketCopywriter Woman: Our Copywriting Hero Wrestles with Price Gouging

MarketCopywriter Woman is a content super hero who uses clear, persuasive copy to save clients from their competitors—and themselves. Perhaps you followed her earlier adventures: MarketCopywriter Woman’s Client Discovers a Whole New Content Medium MarketCopyWriter Woman Walks Away From a Client Today, our hero battles an issue that increasingly bedevils veteran freelance copywriters: price gouging. [...]

Read the full post →

7 Lessons NYC’s Metropolitan Museum Can Teach You About Marketing

by Lorraine Thompson
Thumbnail image for 7 Lessons NYC’s Metropolitan Museum Can Teach You About Marketing

Packed shoulder-to-black-linen-clad-shoulder, we inched our way through the dungeon-like hall. Costumed mannequins stood sentinel along the walls, gazing past us with stony indifference. The models wore moldering lace frocks bestrewed with dead flowers. Blood-red tartan over tattered tulle. Lobster claw shoes. And enough corsets, slave bracelets and Hannibal Lecter-style masks to keep bondage fetishists happy [...]

Read the full post →

7 Content Strategy Takeaways from Gerry McGovern’s CS Forum Interview

by Lorraine Thompson
Thumbnail image for 7 Content Strategy Takeaways from Gerry McGovern’s CS Forum Interview

“Quality content is at the heart of all great websites, ” declares Gerry McGovern. A respected expert on customer-centric, task-focused content management, McGovern is the keynote speaker at London’s Content Strategy Forum, September 5-7, 2011. In a recent interview with CS Forum, McGovern shared his thoughts on website task management, content creation and content strategy. [...]

Read the full post →

Copywriter’s Playlist: Music That Boosts Your Copywriting Productivity–and a Spotify Giveaway

by Lorraine Thompson
Thumbnail image for Copywriter’s Playlist: Music That Boosts Your Copywriting Productivity–and a Spotify Giveaway

Can music make you more productive? Will it put you in the “zone”? Does it make your work flow, allow you to think more clearly and accomplish tasks faster? Or does it distract you, cause your mind to wander and waste your precious time? The answer is—surprise!—it depends. 3 factors that affect music’s power over [...]

Read the full post →

MarketCopywriter’s Pick: 12 Must-Read Google Plus Posts

by Lorraine Thompson
Thumbnail image for MarketCopywriter’s Pick: 12 Must-Read Google Plus Posts

If you’re like me, you’ve spent more time than you want to admit exploring Google Plus recently. When I wasn’t figuring out how to get started with Google+, trying out G+ shortcuts and comparing the network to Twitter and Facebook, I was reading how others were managing it all. Here’s what I discovered—a list of [...]

Read the full post →

20 Questions That Help You Write Strong, Strategic Content

by Lorraine Thompson
Thumbnail image for 20 Questions That Help You Write Strong, Strategic Content

Ever wonder how content mill writers churn out such a flood of copy? How they seem able to produce all that content on demand? Tactical copy versus strategic content Without commenting on quality, I think it’s because they’re writing tactical copy. Words that don’t fit into a larger content strategy. Copy written primarily to fill [...]

Read the full post →

How Content Strategy Can Save Your Copywriting Career

by Lorraine Thompson
Thumbnail image for How Content Strategy Can Save Your Copywriting Career

It’s no secret to seasoned copywriters: Our industry has endured choppy waters in recent years—with no end in sight. Formats and channels for which we write, global competition, project pricing, and copy-related industries continue to rock and roil. Copywriting’s perfect storm This perfect storm—technological, economic and cultural—is raining pain on many seasoned copywriters. In an [...]

Read the full post →

← Previous Entries

Next Entries →