10 Tips for Writing Blah Brochures Guaranteed to Land in the Trash

by Lorraine Thompson
Thumbnail image for 10 Tips for Writing Blah Brochures Guaranteed to Land in the Trash

Think you need a collateral brochure for your business? Think again. Truth is, good collateral is a mixed blessing. A thoughtful, well-produced brochure enhances company image, supports your sales cycle, generates leads, drives traffic and boosts referrals. That means better business. But is that always a good thing? Consider it for a minute: Booming business [...]

Read the full post →

A Pictorial Happy Thanksgiving From MarketCopywriter Blog

by Lorraine Thompson

Instead of telling you what we’re grateful for at Thanksgiving, here’s showing you. We give thanks for… Family… Home… Food… Friends… Dogs… Work… School… The creation… The Creator… And you? What’s on your “gratitude list” this year? Wishing you a Happy Thanksgiving! Share this:

Read the full post →

5 Good Reasons For Writers to Use Instagram

by Lorraine Thompson
Thumbnail image for 5 Good Reasons For Writers to Use Instagram

As a writer, you spend a good part of your day sitting—or better, standing—in front of a desk. Behind closed doors. Alone. Maybe you break the isolation with a walk. Or a trip to the gym. Or visit to the virtual water cooler of social media. But Twitter and Facebook are notorious time sucks. And [...]

Read the full post →

Copywriters: Your Work is Killing You

by Lorraine Thompson
Thumbnail image for Copywriters: Your Work is Killing You

Attention copywriters: your career is deadly. No, it’s not the Recession. It’s not brutal deadlines. It’s not difficult clients, writer’s block or social isolation. It’s sitting. Study after study confirm that sitting is bad—very bad—for your health. In addition to putting you at risk for a range of diseases and conditions, sitting for long periods [...]

Read the full post →

Halloween Treat: Interview with Ghostwriter Lynn Lauber

by Lorraine Thompson
Thumbnail image for Halloween Treat: Interview with Ghostwriter Lynn Lauber

People are so talented these days. A gifted cardiologist not only pioneers life-saving medical interventions, she also writes a memoir. A couple raises autistic triplets and finds time to pen an inspirational book. The son of a world-famous scientist travels the world, runs a non-profit organization and—in his spare time—writes a book that tells his [...]

Read the full post →

In Praise of Slow Copywriting

by Lorraine Thompson
Thumbnail image for In Praise of Slow Copywriting

Today life moves at warp speed. Work, family time, community responsibilities—even weekends and vacations—overlap and blur. To keep up, you rush ahead. To take a breather, you work harder. You push yourself to learn, think and move faster. Unless you decide not to. Want fulfillment fast? Slow down. The Slow Movement began as a reaction [...]

Read the full post →

The Truth About Social Media: “Something is Going Amiss.”

by Lorraine Thompson
Thumbnail image for The Truth About Social Media: “Something is Going Amiss.”

Hear that sound? It’s the whir of microcircuits in your PC. Okay, I’m pulling our leg. Microcircuits are silent. Like the digital revolution. Think about it. Think of everything that’s silently slipping away over the last two decades: Landline phones, wristwatches, road maps. Handwritten letters, glossy magazines, books. Phone operators, toll takers, bank tellers. Our [...]

Read the full post →

The Adventures of MarketCopywriter Woman: Our Copywriting Hero Wrestles with Price Gouging

by Lorraine Thompson
Thumbnail image for The Adventures of MarketCopywriter Woman: Our Copywriting Hero Wrestles with Price Gouging

MarketCopywriter Woman is a content super hero who uses clear, persuasive copy to save clients from their competitors—and themselves. Perhaps you followed her earlier adventures: MarketCopywriter Woman’s Client Discovers a Whole New Content Medium MarketCopyWriter Woman Walks Away From a Client Today, our hero battles an issue that increasingly bedevils veteran freelance copywriters: price gouging. [...]

Read the full post →

7 Lessons NYC’s Metropolitan Museum Can Teach You About Marketing

by Lorraine Thompson
Thumbnail image for 7 Lessons NYC’s Metropolitan Museum Can Teach You About Marketing

Packed shoulder-to-black-linen-clad-shoulder, we inched our way through the dungeon-like hall. Costumed mannequins stood like sentinels along the walls. They wore moldering lace frocks bestrewed with dead flowers. Blood-red tartan over tattered tulle. Lobster claw shoes. And enough corsets, slave bracelets and Hannibal Lecter-style masks to keep bondage fetishists happy for a lifetime. Wolves howled, fans [...]

Read the full post →