Comments on: Copywriters: Nail Down Creative Briefs—and Copy Payment—With These 10 Questions http://marketcopywriterblog.com/2010/08/09/copywriters-nail-down-creative-briefs%e2%80%94and-copy-payment%e2%80%94with-these-10-questions/ MarketCopywriter's Blog Sun, 19 May 2013 03:00:59 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Lori http://marketcopywriterblog.com/2010/08/09/copywriters-nail-down-creative-briefs%e2%80%94and-copy-payment%e2%80%94with-these-10-questions/comment-page-1/#comment-604 Lori Thu, 12 Aug 2010 21:44:31 +0000 http://marketcopywriterblog.com/?p=4313#comment-604 Call me pesky too, Lorraine. I'm like that little tick that won't detach. LOL Call me pesky too, Lorraine. I’m like that little tick that won’t detach. LOL

]]> By: Lorraine Thompson http://marketcopywriterblog.com/2010/08/09/copywriters-nail-down-creative-briefs%e2%80%94and-copy-payment%e2%80%94with-these-10-questions/comment-page-1/#comment-603 Lorraine Thompson Thu, 12 Aug 2010 14:48:57 +0000 http://marketcopywriterblog.com/?p=4313#comment-603 @Lori: Gulp. Thanks for kind words--means a lot coming from you. Wouldn't it be wunnerful if clients gave us the detail we needed for projects <em>before we asked?</em> #InMyDreams Until that happy day, I'm resigned to being pesky. @Lori: Gulp. Thanks for kind words–means a lot coming from you.

Wouldn’t it be wunnerful if clients gave us the detail we needed for projects before we asked? #InMyDreams

Until that happy day, I’m resigned to being pesky.

]]> By: Lori http://marketcopywriterblog.com/2010/08/09/copywriters-nail-down-creative-briefs%e2%80%94and-copy-payment%e2%80%94with-these-10-questions/comment-page-1/#comment-602 Lori Thu, 12 Aug 2010 12:51:50 +0000 http://marketcopywriterblog.com/?p=4313#comment-602 Lorraine, do you have any idea how valuable you are to us freelancers? Every post of yours is like this little gem hidden among other little gems. This one is no exception. Lorraine, do you have any idea how valuable you are to us freelancers? Every post of yours is like this little gem hidden among other little gems. This one is no exception.

]]> By: Paul Hassing http://marketcopywriterblog.com/2010/08/09/copywriters-nail-down-creative-briefs%e2%80%94and-copy-payment%e2%80%94with-these-10-questions/comment-page-1/#comment-601 Paul Hassing Thu, 12 Aug 2010 00:22:57 +0000 http://marketcopywriterblog.com/?p=4313#comment-601 Funny you should suggest that, Lorraine. As 2010 is my self-proclaimed 'Year of Giving Dangerously', I'm actually toying with the idea of blogging my 50 Questions tool in its entirety. I did this recently with my guide for writing killer online ads and the reaction has been phenomenal: http://mybrc.myobnet.com/2010/04/29/how-to-write-killer-seek-ads-part-1/ Rest assured, if I bite the bullet, you'll be the first to know. :) Funny you should suggest that, Lorraine. As 2010 is my self-proclaimed ‘Year of Giving Dangerously’, I’m actually toying with the idea of blogging my 50 Questions tool in its entirety.

I did this recently with my guide for writing killer online ads and the reaction has been phenomenal: http://mybrc.myobnet.com/2010/04/29/how-to-write-killer-seek-ads-part-1/

Rest assured, if I bite the bullet, you’ll be the first to know. :)

]]> By: Lorraine Thompson http://marketcopywriterblog.com/2010/08/09/copywriters-nail-down-creative-briefs%e2%80%94and-copy-payment%e2%80%94with-these-10-questions/comment-page-1/#comment-599 Lorraine Thompson Wed, 11 Aug 2010 15:17:10 +0000 http://marketcopywriterblog.com/?p=4313#comment-599 Awesome, Paul. To write effective targeted copy, we need to understand our readers' hearts and minds. And yes, that means digging deep to uncover their motivations. Would love to see your 50-question tool. Maybe you'll synopsize in a future post (hint, hint). Awesome, Paul. To write effective targeted copy, we need to understand our readers’ hearts and minds. And yes, that means digging deep to uncover their motivations. Would love to see your 50-question tool. Maybe you’ll synopsize in a future post (hint, hint).

]]> By: Paul Hassing http://marketcopywriterblog.com/2010/08/09/copywriters-nail-down-creative-briefs%e2%80%94and-copy-payment%e2%80%94with-these-10-questions/comment-page-1/#comment-598 Paul Hassing Tue, 10 Aug 2010 22:04:52 +0000 http://marketcopywriterblog.com/?p=4313#comment-598 ps: I'm not sure if you're keen on links, so feel free to delete mine if you wish. Refusal will not offend. :) ps: I’m not sure if you’re keen on links, so feel free to delete mine if you wish. Refusal will not offend. :)

]]> By: Paul Hassing http://marketcopywriterblog.com/2010/08/09/copywriters-nail-down-creative-briefs%e2%80%94and-copy-payment%e2%80%94with-these-10-questions/comment-page-1/#comment-597 Paul Hassing Tue, 10 Aug 2010 22:03:55 +0000 http://marketcopywriterblog.com/?p=4313#comment-597 A big AMEN to this one, Lorraine! All my years in copywriting tell me you speak the truth. I use a FIFTY-question tool to get the data I need to write a simple recruitment (job) ad. Most clients faint at the sight of it. Few get through more than a third of the questions. But the ones who do get results like they never dreamed. Check myDomestic Violence Service testimonial if you're interested. It's two across and three down at: http://www.thefeistyempire.com/clients/testimonials A big AMEN to this one, Lorraine! All my years in copywriting tell me you speak the truth.

I use a FIFTY-question tool to get the data I need to write a simple recruitment (job) ad.

Most clients faint at the sight of it. Few get through more than a third of the questions.

But the ones who do get results like they never dreamed.

Check myDomestic Violence Service testimonial if you’re interested. It’s two across and three down at: http://www.thefeistyempire.com/clients/testimonials

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