Comments on: The Art and Craft of Feature Writing by William E. Blundell Reviewed by MarketCopywriterBlog http://marketcopywriterblog.com/2010/07/19/the-art-and-craft-of-feature-writing-by-william-e-blundell-reviewed-by-marketcopywriterblog/ MarketCopywriter's Blog Sat, 12 May 2012 17:53:31 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: First Book: Theme / Vision Statement | Just Five Rules http://marketcopywriterblog.com/2010/07/19/the-art-and-craft-of-feature-writing-by-william-e-blundell-reviewed-by-marketcopywriterblog/comment-page-1/#comment-2343 First Book: Theme / Vision Statement | Just Five Rules Sat, 11 Feb 2012 14:53:24 +0000 http://marketcopywriterblog.com/?p=4077#comment-2343 [...] addition, Mark’s now reading a wonderful book by William E. Blundell, called ‘The Art and Craft of Feature Writing.” (The link is to a blogger’s review of the [...] [...] addition, Mark’s now reading a wonderful book by William E. Blundell, called ‘The Art and Craft of Feature Writing.” (The link is to a blogger’s review of the [...]

]]> By: 25 Must-Read Best Copywriting and Marketing Books | MarketCopywriter Blog http://marketcopywriterblog.com/2010/07/19/the-art-and-craft-of-feature-writing-by-william-e-blundell-reviewed-by-marketcopywriterblog/comment-page-1/#comment-610 25 Must-Read Best Copywriting and Marketing Books | MarketCopywriter Blog Mon, 16 Aug 2010 21:59:06 +0000 http://marketcopywriterblog.com/?p=4077#comment-610 [...] The Art and Craft of Feature Writing by William E. Blundell Blundell, a former Wall Street Journal editor, based his book on an in-house guide created for WSJ’s fabled feature writers. His book is packed with practical tips, advice and illustrations. Check out my review of The Art and Craft of Feature Writing. [...] [...] The Art and Craft of Feature Writing by William E. Blundell Blundell, a former Wall Street Journal editor, based his book on an in-house guide created for WSJ’s fabled feature writers. His book is packed with practical tips, advice and illustrations. Check out my review of The Art and Craft of Feature Writing. [...]

]]> By: Lorraine Thompson http://marketcopywriterblog.com/2010/07/19/the-art-and-craft-of-feature-writing-by-william-e-blundell-reviewed-by-marketcopywriterblog/comment-page-1/#comment-562 Lorraine Thompson Tue, 27 Jul 2010 20:34:54 +0000 http://marketcopywriterblog.com/?p=4077#comment-562 @Chesney: Thanks for sharing the ways you use this wonderful book. I have a feeling my copy will be as well-loved--and damaged--as yours: This week Blundell's guide is helping me navigate a marketing newsletter feature. : > @Chesney: Thanks for sharing the ways you use this wonderful book. I have a feeling my copy will be as well-loved–and damaged–as yours: This week Blundell’s guide is helping me navigate a marketing newsletter feature. : >

]]> By: Chesney Bradshaw http://marketcopywriterblog.com/2010/07/19/the-art-and-craft-of-feature-writing-by-william-e-blundell-reviewed-by-marketcopywriterblog/comment-page-1/#comment-554 Chesney Bradshaw Mon, 26 Jul 2010 09:18:09 +0000 http://marketcopywriterblog.com/?p=4077#comment-554 Hi Lorraine, My first copy of this book (bought in 1986, I think) was so wrinkled - it's unfortunately printed on poor quality newsprint - that I had to order another in the 2000s. By mistake I ended up with two copies. I have used this incredible book for business-to-business journalism, feature articles on shark finning to prehistoric organisms but never thought of it in the context you have shared in your blog post. Thanks for this fresh and valuable perspective to an amazing book on storytelling. Chesney Hi Lorraine,
My first copy of this book (bought in 1986, I think) was so wrinkled – it’s unfortunately printed on poor quality newsprint – that I had to order another in the 2000s. By mistake I ended up with two copies. I have used this incredible book for business-to-business journalism, feature articles on shark finning to prehistoric organisms but never thought of it in the context you have shared in your blog post. Thanks for this fresh and valuable perspective to an amazing book on storytelling.
Chesney

]]> By: Lorraine Thompson http://marketcopywriterblog.com/2010/07/19/the-art-and-craft-of-feature-writing-by-william-e-blundell-reviewed-by-marketcopywriterblog/comment-page-1/#comment-545 Lorraine Thompson Tue, 20 Jul 2010 21:11:47 +0000 http://marketcopywriterblog.com/?p=4077#comment-545 Hi Robert: So true. I don't know why this book wasn't on my radar before now. Maybe the specificity of "Feature Writing" in the title... Now what <em>other books</em> should I be reading, pray tell? Hi Robert:

So true. I don’t know why this book wasn’t on my radar before now. Maybe the specificity of “Feature Writing” in the title…

Now what other books should I be reading, pray tell?

]]> By: Robert Stover http://marketcopywriterblog.com/2010/07/19/the-art-and-craft-of-feature-writing-by-william-e-blundell-reviewed-by-marketcopywriterblog/comment-page-1/#comment-544 Robert Stover Tue, 20 Jul 2010 20:34:40 +0000 http://marketcopywriterblog.com/?p=4077#comment-544 Lorraine, I can't believe you just told people about one of my secret books on copy technique! This book crushes some of the pabulum that goes for copywriting advice online. Robert Lorraine,

I can’t believe you just told people about one of my secret books on copy technique! This book crushes some of the pabulum that goes for copywriting advice online.

Robert

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