Comments on: The Betty White Guide to Small Business Marketing

By: Gavin Head

Gavin Head — Wed, 09 Jun 2010 19:17:30 +0000

What an insightful and inspirational post! I love the way you’ve taken something (someone) so familiar to us and related that to businesses through common principles of success. I think you’ve made some very good points- especially about being a lifelong learner and staying the course. I couldn’t agree more with your closing remarks about marketing “Remember that successful marketing involves a strategy—not just one-shot tactics. Impulsive advertising and promotional bursts—followed by periods of fallow lethargy—waste your time, money and creative energy.” That is right on the money! If every business owner/manager understood that there would be a lot less business failures and more would grow instead of just treading water.

By: Lorraine Thompson

Lorraine Thompson — Sat, 05 Jun 2010 03:39:17 +0000

@Arthur: Appreciate your insights on timing and “knowing when to poke.” Miss White understands both perfectly–no wonder she gets away with her wicked humor.

@Katie: I, too, will read anything about Betty White. May we all continue to reinvent ourselves as marvelously as she does!

By: Katie Morse

Katie Morse — Thu, 03 Jun 2010 23:17:49 +0000

An article that mentions Betty White? How could I resist!

Seriously though – great post, and Betty White certainly is one that we can all learn some lessons from. All too often businesses get stuck in the trenches of “what they’ve always done” or “how they’ve always done it”. Betty has reinvented herself many times – successfully! The businesses that stick to history in times of crisis are often the ones that you don’t see around when the market turns. We can all learn a thing or two from Betty White!

Katie
Community Manager | Radian6
@misskatiemo

By: Lorraine Thompson

Lorraine Thompson — Thu, 03 Jun 2010 13:29:19 +0000

@Lindsey: Yes, nice point, Lindsey. I like imagining folks forgive–or don’t notice—some of my past marketing missteps.

By: Arthur Lubow

Arthur Lubow — Thu, 03 Jun 2010 13:29:00 +0000

It’s all about impeccable timing. And knowing when to poke somebody.

By: Lindsey Donner

Lindsey Donner — Thu, 03 Jun 2010 05:59:47 +0000

I love #8. “A cursory glance at Betty’s career reveals a lot of peaks. You don’t notice the valleys…” I realize this is a comment on long-term strategy, but I think another takeaway from this is, when you look back on your OWN strategy, nobody’s going to notice those valleys, either. And that’s an incredibly comforting thought, isn’t it?

By: Lorraine Thompson

Lorraine Thompson — Tue, 01 Jun 2010 21:07:49 +0000

@Paul: Oyez, oyez: It’s right there in the comments–Paul Hassing called me a “young woman.” Can’t wait to tell my 23 year-old son, “so there!” Glad you like the post, Paul. Means a lot.

By: Paul Hassing

Paul Hassing — Tue, 01 Jun 2010 20:52:14 +0000

6.30 am. A young woman I’ve never met, on the other side of the world, writes a looong post about an old woman I’ve never heard of.

I’m not even awake yet. I’m supposed to be skimming. But the copy and content grab me and keep me to the last word.

Lorraine, you just earned a rare, intercontinental ‘Onya Sonya!’ from an Australian devotee. Keep ‘em coming! With regards and respect, P.

By: Lorraine Thompson

Lorraine Thompson — Tue, 01 Jun 2010 20:47:43 +0000

@Brie: Love your t-shirts! Les musts for Betty lovers. Will tweet.

By: Brie

Brie — Tue, 01 Jun 2010 20:31:12 +0000

What a great article! I have to do a plug for my Betty White inspired business http://321contact.bigcartel.com! You can also follow the story through my blog at http://tastyb.wordpress.com