Comments on: Copywriters’ Guide to Hail Mary Marketers http://marketcopywriterblog.com/2010/03/08/copywriters%e2%80%99-guide-to-hail-mary-marketers/ MarketCopywriter's Blog Fri, 03 Sep 2010 20:14:28 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Black Hole Copywriting: The Truth About Why Your Deliverable Disappears | MarketCopywriter Blog http://marketcopywriterblog.com/2010/03/08/copywriters%e2%80%99-guide-to-hail-mary-marketers/comment-page-1/#comment-281 Black Hole Copywriting: The Truth About Why Your Deliverable Disappears | MarketCopywriter Blog Mon, 22 Mar 2010 16:58:02 +0000 http://marketcopywriterblog.com/?p=2351#comment-281 [...] Hail Mary Marketers. Sometimes you write for clients who don’t know what they want. Well, they know they want a website or direct mail or a brochure. But that’s about all the info they can give you. They throw the copy ball at you and pray for a marketing miracle. Even with multiple revisions and rewrites your copy may fail to please the uncertain Hail Mary Marketer. [...] [...] Hail Mary Marketers. Sometimes you write for clients who don’t know what they want. Well, they know they want a website or direct mail or a brochure. But that’s about all the info they can give you. They throw the copy ball at you and pray for a marketing miracle. Even with multiple revisions and rewrites your copy may fail to please the uncertain Hail Mary Marketer. [...]

]]> By: Jane Buttery http://marketcopywriterblog.com/2010/03/08/copywriters%e2%80%99-guide-to-hail-mary-marketers/comment-page-1/#comment-280 Jane Buttery Sun, 21 Mar 2010 01:40:29 +0000 http://marketcopywriterblog.com/?p=2351#comment-280 I belong to Write4Kids and Author's Den but, as a Canadian, I find it difficult to reach specific audiences in Ontario and I've no idea about how to start a blog that may be free to use. I find (at my age 73) that I'm confused about choices when I put in a 'search' for blog sites and just feel unsure about starting. Is Word-press free for anyone or not? This is my site by the way www.truestorybooks.com Thank you for making me so keen to do something now. I belong to Write4Kids and Author’s Den but, as a Canadian, I find it difficult to reach specific audiences in Ontario and I’ve no idea about how to start a blog that may be free to use. I find (at my age 73) that I’m confused about choices when I put in a ’search’ for blog sites and just feel unsure about starting. Is Word-press free for anyone or not?
This is my site by the way
http://www.truestorybooks.com
Thank you for making me so keen to do something now.

]]> By: Lorraine Thompson http://marketcopywriterblog.com/2010/03/08/copywriters%e2%80%99-guide-to-hail-mary-marketers/comment-page-1/#comment-268 Lorraine Thompson Wed, 10 Mar 2010 19:27:19 +0000 http://marketcopywriterblog.com/?p=2351#comment-268 @Tom Excellent point: When you write copy that tries to please everyone, you please no one. @Jane Gosh, Jane, I'm not sure where to start. If you don't already have one, I would suggest a blog as a home-base platform. Unlike a static website, a blog lets you continuously update information, write new posts relevant to your target audience--local teachers and parents--<em>and</em> market your eBook and other offerings. You also might want to Google "how to market children's fiction" and see what comes up. @Tom Excellent point: When you write copy that tries to please everyone, you please no one.

@Jane Gosh, Jane, I’m not sure where to start. If you don’t already have one, I would suggest a blog as a home-base platform. Unlike a static website, a blog lets you continuously update information, write new posts relevant to your target audience–local teachers and parents–and market your eBook and other offerings. You also might want to Google “how to market children’s fiction” and see what comes up.

]]> By: Jane Buttery http://marketcopywriterblog.com/2010/03/08/copywriters%e2%80%99-guide-to-hail-mary-marketers/comment-page-1/#comment-267 Jane Buttery Wed, 10 Mar 2010 02:49:54 +0000 http://marketcopywriterblog.com/?p=2351#comment-267 Hello, I looked at this as I was hoping for more information for a writer about marketing. I will try to see if some of your ideas work for me. I really want to reach teachers and parents in Ontario, Canada. Do you have any suggestions? I write life stories too and have an ebook ready to upload. Jane Hello, I looked at this as I was hoping for more information for a writer about marketing. I will try to see if some of your ideas work for me. I really want to reach teachers and parents in Ontario, Canada. Do you have any suggestions? I write life stories too and have an ebook ready to upload.
Jane

]]> By: Tom Albrighton http://marketcopywriterblog.com/2010/03/08/copywriters%e2%80%99-guide-to-hail-mary-marketers/comment-page-1/#comment-263 Tom Albrighton Mon, 08 Mar 2010 14:20:16 +0000 http://marketcopywriterblog.com/?p=2351#comment-263 Good post. On Point 1, one way to make this process come alive is to visualise, and write for, a specific individual. They can be a real person, or a fictional composite based on your target market - but it helps if they're real. Once you're writing to a person - rather than shoehorning features into a web page - a lot of unwanted thought processes just fall away - notably, the desire to impress by being funny or clever. For B2B service providers, writing for your longest standing / most demanding / most interested client is always interesting and productive. Good post.
On Point 1, one way to make this process come alive is to visualise, and write for, a specific individual. They can be a real person, or a fictional composite based on your target market – but it helps if they’re real. Once you’re writing to a person – rather than shoehorning features into a web page – a lot of unwanted thought processes just fall away – notably, the desire to impress by being funny or clever. For B2B service providers, writing for your longest standing / most demanding / most interested client is always interesting and productive.

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