Comments on: 3 Reasons Why You—and Your Copywriter—Should NOT Do Your Own Keyword Research http://marketcopywriterblog.com/2010/02/22/3-reasons-why-you%e2%80%94and-your-copywriter%e2%80%94should-not-do-your-own-keyword-research/ MarketCopywriter's Blog Fri, 03 Sep 2010 20:14:28 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Lorraine Thompson http://marketcopywriterblog.com/2010/02/22/3-reasons-why-you%e2%80%94and-your-copywriter%e2%80%94should-not-do-your-own-keyword-research/comment-page-1/#comment-244 Lorraine Thompson Mon, 22 Feb 2010 23:49:29 +0000 http://marketcopywriterblog.com/?p=2125#comment-244 @David: Very true. Journalists train to observe, report and write (ideally) without bias or ulterior motive. Their medium isn't conversion-driven nor should it be overtly persuasive--media buys notwithstanding! And yes, digital and print copy <em>are</em> structured differently. But I find talented writers learn new media/formats pretty readily when motivated--witness journalists' move into marcom. @David: Very true. Journalists train to observe, report and write (ideally) without bias or ulterior motive. Their medium isn’t conversion-driven nor should it be overtly persuasive–media buys notwithstanding!

And yes, digital and print copy are structured differently. But I find talented writers learn new media/formats pretty readily when motivated–witness journalists’ move into marcom.

]]> By: David Straight http://marketcopywriterblog.com/2010/02/22/3-reasons-why-you%e2%80%94and-your-copywriter%e2%80%94should-not-do-your-own-keyword-research/comment-page-1/#comment-242 David Straight Mon, 22 Feb 2010 22:03:35 +0000 http://marketcopywriterblog.com/?p=2125#comment-242 Great points - I would also add that just because someone is a writer, is published in popular magazines, newsletter papers, etc. doesn't make them a copywriter. Moreover, a web copywriter has specialty training too. Writing for the web is a bit different than for articles, advertisements, & direct mail. Great points – I would also add that just because someone is a writer, is published in popular magazines, newsletter papers, etc. doesn’t make them a copywriter. Moreover, a web copywriter has specialty training too. Writing for the web is a bit different than for articles, advertisements, & direct mail.

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