Comments on: Copywriters: When Do You Walk Away From a Copy Job?

By: Lorraine Thompson

Lorraine Thompson — Wed, 02 Nov 2011 18:59:55 +0000

@Caroline: I know exactly what you mean. It’s very hard to define a value proposition to potential customers when your client can’t define it.

@Johnny: Merci. Always a pleasure to see your name in my comments, Johnny.

By: Johnny

Johnny — Wed, 02 Nov 2011 16:06:52 +0000

10/10 Lorraine! Keep up the great work!

By: Caroline

Caroline — Wed, 02 Nov 2011 15:30:35 +0000

Love it – I remember a ‘management consultant’ who was just like that.

I tried hard to put in words what he did, though he could never really tell me what he did, and in the end the site never even went live… and he didn’t pay me.

RUN like the wind!

By: Kaylee

Kaylee — Wed, 06 Jul 2011 05:33:33 +0000

Super informiatve writing; keep it up.

By: MarketCopywriter Woman’s Client Discovers a Whole New Content Medium | MarketCopywriter Blog

Mon, 27 Sep 2010 12:39:57 +0000

[...] The Adventures of MarketCopywriter Woman continue, below, as her dudely client discovers a whole new marketing medium: Direct [...]

By: Discover 10 Ways to Mine Copywriting Gold From Twitter | MarketCopywriter Blog

Mon, 17 May 2010 20:06:54 +0000

[...] a powerful platform that lets you leverage additional online content—blog posts, articles, videos and your online portfolio. But warning: Use Twitter judiciously for self-promotion. To avoid [...]

By: Google Search Stories Video: The Lazy Copywriter’s Way to Make Cool Videos | MarketCopywriter Blog

Mon, 19 Apr 2010 16:01:02 +0000

[...] I recently used simple text-to-animation software to create a cartoon starring my animated alter-ego, New York Marketing Copywriter Woman. [...]

By: Viviane Bauquet Farre / food & style

Viviane Bauquet Farre / food & style — Wed, 10 Feb 2010 21:14:51 +0000

Lorraine! That’s a really great video… I’ll send it to my copywriter-hubby… He’ll SO appreciate it! Meanwhile, I wish I could make your NY Copywriter Woman a good cup of hot cocoa spiked with a little cognac so she can make her exit with gusto!

By: Lorraine Thompson

Lorraine Thompson — Wed, 10 Feb 2010 13:36:31 +0000

@Lori It’s surprising how many internal marketers ignore the basics–”Who is my customer? Who are my competitors? How can I differentiate myself.” Perhaps they’re so close to their product thay can’t muster objectivity.

@Sharla Yeah–unfortunately that little anecdote comes right from life. I’ve had conversations drop into uncomfortable silence more than once after saying, “So tell me about your customer.”

@Roberta: Thanks for the kind words. As you well know, Marketers’ Myopia runs rampant. : >

By: Roberta Rosenberg

Roberta Rosenberg — Wed, 10 Feb 2010 11:41:29 +0000

I LOVED this … reminds me, Lorraine, of that little project of ours that fell through – “We don’t need any SEO. We have no competition. Our market is every woman. PR will drive sales.”