Comments on: Copywriters: When Do You Walk Away From a Copy Job?

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Mon, 19 Apr 2010 16:01:02 +0000

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By: Viviane Bauquet Farre / food & style

Viviane Bauquet Farre / food & style — Wed, 10 Feb 2010 21:14:51 +0000

Lorraine! That’s a really great video… I’ll send it to my copywriter-hubby… He’ll SO appreciate it! Meanwhile, I wish I could make your NY Copywriter Woman a good cup of hot cocoa spiked with a little cognac so she can make her exit with gusto!

By: Lorraine Thompson

Lorraine Thompson — Wed, 10 Feb 2010 13:36:31 +0000

@Lori It’s surprising how many internal marketers ignore the basics–”Who is my customer? Who are my competitors? How can I differentiate myself.” Perhaps they’re so close to their product thay can’t muster objectivity.

@Sharla Yeah–unfortunately that little anecdote comes right from life. I’ve had conversations drop into uncomfortable silence more than once after saying, “So tell me about your customer.”

@Roberta: Thanks for the kind words. As you well know, Marketers’ Myopia runs rampant. : >

By: Roberta Rosenberg

Roberta Rosenberg — Wed, 10 Feb 2010 11:41:29 +0000

I LOVED this … reminds me, Lorraine, of that little project of ours that fell through – “We don’t need any SEO. We have no competition. Our market is every woman. PR will drive sales.”

By: Sharla

Sharla — Tue, 09 Feb 2010 22:10:45 +0000

I love the part about the website being about them and not their customers. Sad, but too true. I think I would be running away.

By: Lori Widmer

Lori Widmer — Tue, 09 Feb 2010 20:59:14 +0000

I’d run. Fast. In the opposite direction.

When they say they’re the “leading” anything, I screw on my skeptical face.

When they can’t say in simple terms what they’re selling, I think they’re joking.

When they ignore the customer’s needs for their own, I run.

By: Lorraine Thompson

Lorraine Thompson — Tue, 09 Feb 2010 11:16:29 +0000

@Friya: Yes, indeed. Better to pour energy into other projects–or self-marketing that cultivates like-minded clients.

@Paul: Thanks for your kind words. The media is a (ostensibly) easy-to-use text-to-animation software. Now we can all be cartoon auteurs!

By: Paul Hassing

Paul Hassing — Tue, 09 Feb 2010 05:25:24 +0000

Don’t walk. RUN!
Very entertaining, Lorraine. If only it weren’t true!
Nifty media thingy you’ve used, too. Never seen the like of it.
I always learn something from your posts.
Many thanks! P.

By: Friya

Friya — Mon, 08 Feb 2010 14:57:12 +0000

Definitely walk away! I’m a patient person and I need the work, but I can’t cope with clients like that. They inevitably make you feel either worthless or enraged and neither of those sit well with me!