Comments on: The Gloria Gaynor Guide to Print Collateral Marketing

By: Is your USP a Marketing Must—or a Mad Men Memento? | MarketCopywriter Blog

Is your USP a Marketing Must—or a Mad Men Memento? | MarketCopywriter Blog — Mon, 04 Oct 2010 16:45:24 +0000

[...] I believe print—and other traditional tools—can be relevant. They still pack power. And they still reach niches that digital media doesn’t. I wrote The Brochure Bible, for heaven’s sake! But in my humble opinion, traditional media as a [...]

By: Brochure Copywriting Cheat Sheet – How to Create a Brochure Your Customers Will Want to Read

Mon, 01 Mar 2010 04:46:15 +0000

[...] The Gloria Gaynor Guide to Print Collateral Marketing This 3-part blog post explains where print marketing collateral fits in an online world. [...]

By: Lorraine Thompson

Lorraine Thompson — Thu, 07 Jan 2010 13:28:54 +0000

People: Sorry about the comment spam. I’m taking care of it now.

By: jackwills

jackwills — Fri, 25 Dec 2009 20:39:57 +0000

A blow with a word strikes deeper than a blow with a sword.

By: Lorraine Thompson

Lorraine Thompson — Mon, 21 Dec 2009 14:19:05 +0000

Hi Elaine:

Thanks for commenting.

Your article was terrific–I also cite it in my Brochure Bible. http://marketcopywriterblog.com/2009/12/11/what-plato-can-teach-you-about-marketing-with-print-collateral/#Bible

Best wishes for a happy, prosperous–and media integrated–New Year!

By: Elaine Fogel

Elaine Fogel — Sun, 20 Dec 2009 22:14:29 +0000

Thanks for referring to my MarketingProfs article on print collateral, Lorraine. Maybe 2010 will the year of better integration between print and digital.

By: What Plato Can Teach You About Marketing with Print Collateral

What Plato Can Teach You About Marketing with Print Collateral — Fri, 11 Dec 2009 19:43:41 +0000

[...] three-post series on copywriting and marketing with print collateral. Read the first post and second post. A scholar feared emerging technology would destroy memory. He thought it would [...]

By: 10 Ways Dead-Tree Print Brochures Improve Your Digital-Age Marketing

10 Ways Dead-Tree Print Brochures Improve Your Digital-Age Marketing — Thu, 10 Dec 2009 17:35:54 +0000

[...] Stay updated on my latest posts? Subscribe now for direct delivery to your RSS feed.This is the second of a three-post MarketCopywriter series on copywriting and marketing with print collateral. Read the first post here. [...]

By: Lorraine Thompson

Lorraine Thompson — Thu, 10 Dec 2009 11:57:04 +0000

Hi Tom:

Thanks for your comment.

Yes, it’s key to know “where your target audience goes for info.” This kind of customer-centric sensitivity informs an integrated marketing mix that includes print, digital, SM–and whatever next comes ’round the pike!

By: Tom Albrighton

Tom Albrighton — Thu, 10 Dec 2009 11:05:24 +0000

Thanks for a great post. Working with digital, it’s easy to forget that many people are completely oblivious to Twitter and all the other channels that are supposed to be revolutionising the way we do marketing. The key question is where your target audience goes for info, and what they respond to – and it could well be paper.

Paper reaches different senses too: touch and even smell as well as sight, whereas online is mostly about sight with some sound. Paper can be taken away and possessed; when you give someone a brochure, you’re giving something of real value. A website link does not have the same value. And people respond to this.

I worked with books and leaflets for the first ten years of my career – so I feel a bit sad that nowadays, about 90% of my stuff is for online!